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Our Fish

an ocean of choices.

King Oscar draws upon a rich and proud Norwegian heritage. With a tradition of excellence and a history of ocean stewardship, we bring you a complete range of superior seafood products. As always, we start with the best quality fish from waters around the world. Our fish catches must meet not only the most rigorous industry standards, but also our own, more stringent requirements. At King Oscar, we insist on the most responsible and sustainable fishing practices. That’s how we bring you an ocean of delicious, nutritious, and eco-friendly choices. All fit for a king.



King Oscar has been producing the world’s finest sardines for well over 100 years. But did you know that sardines aren’t actually a species of fish – sardines become sardines through a traditional processing method. As many as 11 different species of fish are used to make sardines around the world.

For our gourmet brisling sardines, we use remarkably tiny and tender brisling, responsibly wild-caught from Norway’s pristine fjords and icy coastal waters. The fish are lightly smoked in real oak-wood ovens for superior taste and texture, then packed by hand into recyclable aluminum cans to assure you the very best quality. In the USA, King Oscar is the exclusive purveyor of Norwegian brisling sardines.

For our delicious skinless & boneless sardines, we use small pilchard fished off of Morocco. And in our comprehensive global line, we also offer delicious and convenient sardines made from sild and other small fish netted in the Baltic Sea. These are generally available in Eastern Europe and South Africa.