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Eco-Friendly Fishing

Eco-Friendly Fishing

Eco-Friendly Fishing
Every year, preserving the world’s natural resources becomes a higher priority for all of us who care about the health of our planet. At King Oscar, we believe in bringing you the purest and healthiest seafood, while preserving the bounty of our oceans for generations to come.

advocating for clear regulations and catch certificates
King Oscar buys fish solely from approved organizations and local fishermen and adheres to quotas set by the Council for the Exploration of the Sea. As always, we take a firm stance against illegal, unregulated and unreported (IUU) fishing, wasteful discards, and the use of flags of convenience by fishing fleets.

caring for the ocean’s renewable resources
As a world leader in a wide variety of intelligent environmental and innovative green technologies, Norway is known as a model for natural resource management. In the spirit of such stewardship, King Oscar understands that the ocean’s resources are renewable but not limitless. What we fish, when we fish, and how we fish are critical to protecting marine species up and down the food chain and to preserving the vital balance of the ocean’s ecosystems – now and for the future.

environmentally responsible fishing methods
Our fishing methods are designed according to the best marine science we have for each specific type of fish in our product line. All are carefully regulated to meet the highest international standards of sustainability and to prevent unnecessary by-catches. For the majority of our products, our fishing methods include:

purse seine nets
These large nets, which are used to surround a school of fish, are the best method for many of the smaller fish and some types of tuna, which swim in schools. King Oscar relies on local fishermen using traditional small boats and purse seine nets to bring in our brisling sardines while protecting the habitat of the Norwegian fjords.

pelagic trawling
This type of mid-water trawling, which uses cone-shaped nets dragged behind the boat, is one of the best methods for catching pelagic (surface dwelling, migratory, often schooling) fish such as anchovies, mackerel, and tuna. While bottom trawling can damage the sea bottom, mid-water trawling is considered ecologically safe.

long-line fishing
Various types of solitary, deep-water fish, such as some species of tuna, are best caught using baited long-lines. To ensure internationally accepted dolphin-safe fishing practices, we use bait that attracts our intended catch but doesn’t appeal to dolphins – so they won’t be caught by accident.